Examples: customers ask the same questions, bookings are awkward, admin is repetitive, the website feels old, or important information is scattered.
Begin
Start with one real problem.
A good first conversation does not need a perfect brief. Bring the thing that is slow, unclear, outdated or repeatedly getting in the way.
Knowing who feels the friction helps shape a solution that is useful in practice, not just impressive on paper.
The clearest projects have a visible before and after. That keeps the first build focused and easier to judge.